about tami

tami is a fresh, fun and inclusive martial arts brand created to celebrate the people, experiences and journeys that make martial arts special.

At the heart of the brand is the instantly recognisable tami character — inspired by the tatami and created as a positive representation of martial arts without being defined by age, gender, race, nationality, style or grade.

From collectibles and personalised products to events, digital experiences and club and organisation partnerships, tami is building something new for martial artists around the world.

Our aim is simple: to bring a little more personality, creativity and fun to martial arts while celebrating the values, achievements, friendships and communities that make them special.

Martial arts is serious. That doesn’t mean we can’t have a little fun along the way…